What is Social Media Marketing?
If you're a struggling business owner, the smartest move you can make is to advertise your business. We spoke with many business owners and asked them the many ways they've worked on promoting their business.
Some of the most common methods we here are the following, in varying degrees of effectiveness:
- A-Frame signs
- Postcards EDDM
- Stamp Cards
Do these methods sound familiar? However, these methods have a limited reach for most businesses and often do not reach the right demographic or target audience.
That is why we turned to Social Media Marketing.
Like many other businesses during March of 2020, Forest Design also took a huge hit. Facing the option of closing for good or to invest in marketing, we chose to stay open and market our business online. We did this by marketing our business on Facebook and Instagram, reaching a minimum of 90,000 people a MONTH. As a result, we managed to keep all of our staff full-time! As many as 65% of our new surveyed customers said that they found us through social media, and only 35% from seeing banners as they drove by.
So to all business owners: if you're planning on staying in business, you will need to market your business to new customers online.
Got questions? Feel free to stop by our location and ask for any one of our available representatives during our business hours.
We look forward to seeing you!